PDF Ebook , by Heather Darcy Bhandari Jonathan Melber
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, by Heather Darcy Bhandari Jonathan Melber
PDF Ebook , by Heather Darcy Bhandari Jonathan Melber
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Product details
File Size: 22836 KB
Print Length: 369 pages
Page Numbers Source ISBN: 1501146165
Publisher: Free Press; Revised, Updated edition (March 5, 2009)
Publication Date: March 24, 2009
Sold by: Simon and Schuster Digital Sales Inc
Language: English
ASIN: B001ULOPT0
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Amazon Best Sellers Rank:
#181,726 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Having purchased the first edition of this book I was impressed by the no nonsense information presented in the book so I was eagerly anticipating the Revised and updated version...so much so that I preordered it. I was particularly interested in the updated sections dealing with social marketing and other online marketing as that was the main thing that would have changed and would have benefited from updating.I wish I had waited. The updates are minimal and as mentioned, the social media and online marketing aspects were hardly touched! This is a major omission in a book about selling art in 2017 and while there were some additions to the first version the skimpy changes do not warrant purchasing this revised edition if you have the first one. You will really not find that much added.If you are buying for the first time then this edition is a good as the original and the added updated material (however minimal it is) makes it a good purchase worth the money.
The focus of this book is not the doing of art but the business of art. If an artist considers his or her output as more than a hobby then the business of art becomes critical. For most artists this means getting work placed in a commercial gallery, something that is not always taught in school. The content of this book, written from the perspective of a gallery owner, is therefore advice worth taking. The tips are pragmatic and based on experience. My only complaint is the design and layout of the book. This is not an aesthetic issue but one of readability. The layout seems to be based on the notion that contemporary readers have a short attention span and are always ready to jump to something new. It also seems to assume that the reader is young with perfect eyesight. Page layout is of two types. Most pages have the narrative text in a column toward the binding with a more narrow outer column made up of quotes from those in the gallery business. This use of the sidebar is a good way to add specific bits of information related to the general narrative. However, for me, this results in a visually cramped page. In addition, the condensed sans serif font is 9 points in the narrative column while the sidebar text is in 7.5 points. This last is just too small for me to read. The information is of real interest so I guess I will get a new prescription for my glasses. The second page design, scattered throughout, places one quote on the page using a large 17 point font. These quotes are no more informative than those in the sidebars. They also have very narrow page margins so that text rolls into the binding gutter. Minor quibbles? Not if the page design makes it difficult to read the book. Plus, a book about the pragmatics of art should be both artful and functional in its own design.
I teach a professional practices course in a BFA program at a State University in Pennsylvania; for several years I've made this book required reading for my professional practices students. By far, it's the most informative, accurate, and well-written I've ever seen on the subject. The authors fully understand the art business, and they understand the problems and challenges of making meaningful art and interfacing with the higher-level business end of things. A former student sent a text to me yesterday as he attended his first MFA class in Professional Development at a well-respected university in New York. He was excited to see that they were using the same book in his grad level class. It didn't surprise me -- I've seen no better resource on the market. I've been involved in the art world for 40+ years as an artist, critic, curator, and professor and this book is without a doubt the current gold standard.
The authors did a great job in providing insights and guidelines for the visual artist who wants to approach the business side of things. After conferring with a handful of MFA friends, they've said that some of these things are not significantly covered in grad school.I fully agree with several other Amazon reviewers about the graphics / layout of the entire book. The design choice (unecessary bold type for the main text, huge margins with narrow sidebars and tiny font)... this all becomes a visual strain.Overall, this book is worthwhile. Hopefully, the authors will do an updated version at some point, and alter their design choices to make this a visually-smoother read.Beyond the usefulness of this book, part of what makes one successful in the art business world goes way beyond the practicalities --- part of it is your personality, your contacts, your willingness to jump through hoops (no matter how you feel), lucky timing, hard work, and your ability to schmooze. Most of the artists I know get their exhibits and from community endeavors, outreach, and just plain old hard work.
I was lucky to be a student of Heather's back in 2012, and we used this excellent book in her class. I went back to my parents' house during a work holiday earlier this year and randomly found it (I don't work in a field even remotely related to art). After skimming through it I was struck how its lessons are highly practical for many other fields, self-employed or not. However, if your interests lie in beginning a career in the visual arts, collecting, or sales, this book is an absolute must-have.
This is a book that I highly recommend if you are just starting out in the art world. I used this book along with "The Artist's Guide to Grant Writing..." which if you buy this book buy them both because they lend support to each other. Good luck.
I'm an emerging artist and this book proved to be really, really useful. Highly recommend. I also bought "The Artist's Guide: How to Make a Living Doing What You Love" but hasn't finished reading it. They are very similar, but ART/WORK is better in my opinion. More interesting to read, more accessible and to the point.
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