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About the Author

Marc P. Valdez was an Air Quality Dispersion Meteorologist at an air pollution consulting firm called Sierra Research, but these days, he’s semi-retired. He has lived in Sacramento California since 1990. Marc Valdez was born in Albuquerque, NM, in 1956 and is a 1974 graduate of West Mesa High School (go Mustangs!) After leaving Albuquerque in 1980, Marc Valdez obtained M.S. (1985) and Ph.D. (1987) degrees in Atmospheric Sciences at the University of Arizona in Tucson, and also held post-doctoral positions in Tempe, AZ (1988: Arizona State University) and Salt Lake City, UT (1989: University of Utah). Marc Valdez volunteers with community musical theater and dance groups, and is affiliated with Tucson Regional Ballet (1985-1988), Woodland Opera House (1997-2001), and Davis Musical Theatre Company (2000-current). Among other ventures, Marc Valdez ran in the 2003 California Gubernatorial Recall Election. Of 135 candidates, he placed 41st.

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Product details

Paperback: 392 pages

Publisher: CreateSpace Independent Publishing Platform; 5 edition (October 15, 2018)

Language: English

ISBN-10: 172446910X

ISBN-13: 978-1724469106

Product Dimensions:

8.5 x 0.9 x 11 inches

Shipping Weight: 2.5 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#2,917,553 in Books (See Top 100 in Books)

This book is bigger and thicker than you would guess. It shows almost all Albuquerque locations where scenes from 'breaking bad' and 'better call saul' were filmed. The completeness of this book is unbelievable, I still have to find a location that is not covered. The guidebook is organised around a number of routes through Albuquerque and it's surroundings. On these routes scenes from all episodes are mixed. The better you know the series, the more enjoyable this book is.The author is a good writer but not a brilliant photograper, the illustrations are ok. The layout of the book is quite a mess but let that not stop you from greatly enjoying this book.

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The Menopause Book: The Complete Guide: Hormones, Hot Flashes, Health, Moods, Sleep, Sex, by Barbara Kantrowitz

Review

"Bravo! This book should be a birthday gift for every 40-year-old (actually, probably earlier)." - Barb Malat, CPNP, PA-C, Co-chair, Menopause and Hormone Therapy Committee, Association of Reproductive Health Professionals 

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About the Author

Pat Wingert was an award-winning journalist for Newsweek for more than 20 years, with a focus on health and medicine.Barbara Kantrowitz is a former Newsweek senior editor and award-winning writer who has written extensively on health and women's issues. Together, they wrote Newsweek.com's popular "Her Body" column on women's health and have coauthored dozens of cover stories. Their work has earned them an Endocrine Society's Award for Excellence in Science and Medical Journalism.

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Product details

Paperback: 544 pages

Publisher: Workman Publishing Company; Second Edition, Revised edition (March 20, 2018)

Language: English

ISBN-10: 1523504285

ISBN-13: 978-1523504282

Product Dimensions:

5.9 x 1.2 x 8.9 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

19 customer reviews

Amazon Best Sellers Rank:

#327,415 in Books (See Top 100 in Books)

This is a great overall woman's health book. It says right on the back that every woman turning 40 should read it, I agree 100% & I am 60. It's a great reference book to look things up on woman's health.

I've started reading this and it is full of information, some I knew, other info I'm learning. I appreciate that it's broken down in sections for ease of reading brief sections at a time (when I can). Looking forward to learning more.

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Very basic and outdated. Publishing date on this is years ago when HRT was popular. Now that no HRT due to known dangers, much of the advice is ridiculous. I could find the same on the internet these days. I would not recommend purchasing.

Just the facts, ma'am. Not trying to sell you on a supplement or diet or hormones, just the straight, medical truth about this phase of a woman's life. An enjoyable read, an excellent reference.

this is a must have book if you are experiancing menopause or periomenopause, i liked it so much i gave it to my sister & ordered another one for me book arrived in a timely fashion as good as new most excellent!

Covered most of what I was looking for

This is the most comprehensive book I've read on the subject. I would recommend anyone going through perimenopause to read it. It answers every question I had and helped improve some symptoms with a few suggestions. Read this book!

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Free PDF The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, by Brent Adamson Matthew Dixon

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Review

"I love it. This book will set the tone for years of work to come. The CEB team has just added the HOW to the WHAT that we have all been searching for since we launched into the Challenger journey. Helping your clients make buying decisions and then moving them to action, in your direction, is the HOW in this book that makes the biggest difference of all." —MITCH LITTLE, vice president, worldwide sales and applications, Microchip Technology Inc."There is no sale more misunderstood (and expensively misunderstood) than the B2B sale. Here, in black and white, is an essential new way to think about it." —SETH GODIN, author, Linchpin"The Challenger Customer lays out a blueprint for how sales and marketing departments must rethink their approach to winning more business. What worked in the past is clearly having diminishing returns today, and will likely lead to failure in the future."—JOHN GRAFF, vice president, corporate marketing, National Instruments"The authors of The Challenger Customer have done high-quality and in-depth research that maps out the road ahead for marketers. The result is a handbook of practices that will help you get into your customers’ heads, deliver good value, and win the sale."—DANIEL H. PINK, author of To Sell is Human and Drive"This book provides evidence-based insights and practical guidance for solving one of today’s most pressing commercial challenges: complex decision making within customer organizations. It clearly shows what distinguishes the best sellers and marketing organizations from the rest."—PINDER SAHOTA, general manager, Smith & Nephew

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About the Author

BRENT ADAMSON, coauthor of The Challenger Sale, is a principal executive advisor in the sales and marketing practice at CEB. MATTHEW DIXON, coauthor of The Challenger Sale and The Effortless Experience, is the group leader of the financial services and customer contact practices at CEB. PAT SPENNER is the strategic initiatives leader in the sales and marketing practice at CEB. NICK TOMAN, coauthor of The Effortless Experience, is the sales practice leader at CEB. All four authors are frequent contributors to the Harvard Business Review and live in the Washington, D.C., metro area.CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with its advanced research methodologies and human capital analytics, CEB equips senior leaders and their teams with insight and actionable solutions to transform operations.

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Product details

Hardcover: 288 pages

Publisher: Portfolio (September 8, 2015)

Language: English

ISBN-10: 1591848156

ISBN-13: 978-1591848158

Product Dimensions:

6.3 x 1 x 9.3 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

76 customer reviews

Amazon Best Sellers Rank:

#34,908 in Books (See Top 100 in Books)

The gist of the book is as follows:#1 Challenge buyers by showing them their status quo is not good enough and is cutting into profit, wasting effort, and/or increasing risk.#2 Partner with and enable "Mobilizers" inside the buying organization to drive consensus around the problem, the solution, and vendor selection.Like The Challenger Seller, I gave this book 5 stars for the quality of the overall insights. Of the two books, this one is better (and is inclusive of the content in its predecessor). Also, like The Challenger Seller, this one suffers from a LOT of redundancy and out of order content - a natural consequence of having too many authors without painstakingly meticulous editing. Unlike The Challenger Seller, the Challenger Customer does a much better job of justifying conclusions & recommendations by providing references to studies with decent sample sizes.Here is a more detailed summary:Closing a complex deal requires collective consensus from, on average, 5.4 decision makers as they march through the three main stages of the buying cycle: (1) problem definition (2) supplier-independent solution identification (3) supplier selection.“On average, customers are 57 percent of the way through a typical purchase process prior to proactively reaching out to a supplier’s sales rep for their direct input on whatever it is that they’re doing.”Successful reps:a. Challenge customers’ beliefs with a new and compelling insight to make money, save time, or lower risk. This insight must provide a compelling reason to take action now by explicitly laying out why the customer’s current behavior is not “good enough” and is costing them time or money in ways they never realized.b. Leverage (online) diagnostics and pain (not ROI) calculatorsc. Partner with buyer stakeholders, called “Mobilizers,” who are able to (i) drive change and (ii) build consensus. Mobilizers can be identified because they do all of the following: (i) ask challenging, thought providing questions rather than just listening & agreeing, (ii) focus on the greater good of the organization rather than their personal goals, and (iii) agree to take on research or tasksd. Enable Mobilizers by providing THEM with sales tools, workshops, proof points, stories, etc.e. Find the strategic overlap between the each stakeholder’s goals and then facilitate/build convergence to get to a collective yes around a single, overarching business goal/vision.f. Identify and convert Blockers, especially by leveraging supportive buyer stakeholdersg. Align the stages of the buying process with verifiers / buying signals. These are expected actions the customer must take. Examples include: commits to analysis, commits to seller demo, & states we are the preferred vendor.

 Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results” by Brent Adamson, Matthew Dixon, Pat Spenner and Nick Toman.OK, first off - if you’re familiar with the bestselling book “The Challenger Sale,” “The Challenger Customer” is from the same authors at CEB.You may know CEB as the organization that determined in B2B sales, the customer is at least 57% through their buyer’s journey before they first reach out to the seller.Like The Challenger Sale, The Challenger Customer takes on and refutes a lot of conventional wisdom about what works and what doesn’t work in modern B2B marketing and sales. But here’s the catch - it’s not just the author's’ opinions. They challenge the conventional wisdom with extensive research done over the last five years.It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge their colleagues to pursue anything more ambitious than the status quo. These Challenger customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers.I work in the field of B2B marketing and sales, and the conclusions in this book had me thinking (and rethinking) all the best practices in that field.In one sense, I wish I hadn’t read the book. But I’m glad I did.And, to listen to an interview with Pat Spenner about “The Challenger Customer,” visit MarketingBookPodcast.com.

Once again the authors take conventional wisdom and practice and turn it on its head as they recreate a new model and thought paradigm not just for Sales but for Marketing also. This is an outstanding sales and marketing book that is based on their substantial original research. I think the fact that it has 4 authors and is supported by the work of their entire consulting practice makes it even stronger.Their main premise is that there are an average of 5.4 people involved in business purchase decisions at a company, and they go in depth on how to connect and manage the key influencer, the Mobilizer on the customer side, who is not always the senior-ranking decision maker. They further refine the Mobilizer into three sub-types: the Go-Getter, the Teacher, and the Skeptic and instruct on how to appeal and persuade each of them.Some of the novel and original ideas include: the mobilizer and how they are different from the general evangelist, unteaching is their word for disrupting and re-educating, they revisit commercial insight from the Challenger Sale, and drill down on consensus creation with their idea of collective learning.What I like best is that as you read the book, you start to imagine sales and marketing working more closely together to deliver the commercial insights and collective learning, and then in chapter 6, they go deep on what marketing must do with content marketing to make it work for your company.They don't use the generic approach of integrated marketing, but rather a challenger marketing model of a Spark-Introduce-Confront content path to frame break and rebuild. Spark is surprise or disrupt. Introduce is where you position the new idea, and Confront is frame-breaking information in terms contextually relevant to the Mobilizer buyer.This is the best business book I have read in at least 2 years.

Book arrived quickly and in great condition, but once I began reading, I lost interest. In my opinion, the authors spend a lot of time hyping up their research results instead of just explaining them. The Challenger Sale, CEB's other book, was much better. I would only recommend this book to someone who is working a job in sales.

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Product details

Series: University Casebook Series

Paperback

Publisher: Foundation Press; 6 edition (December 29, 2015)

Language: English

ISBN-10: 162810144X

ISBN-13: 978-1628101447

Package Dimensions:

9.1 x 6.6 x 1.1 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

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1 customer review

Amazon Best Sellers Rank:

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Security Interests in Personal Property, Cases, Problems and Materials (University Casebook Series) PDF

Security Interests in Personal Property, Cases, Problems and Materials (University Casebook Series) PDF

Security Interests in Personal Property, Cases, Problems and Materials (University Casebook Series) PDF
Security Interests in Personal Property, Cases, Problems and Materials (University Casebook Series) PDF